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Bowen Basin Index

Industrial business leaders planning a Queensland advertising campaign
BOWEN BASIN INDEX ADVERTISING
QUEENSLAND INDUSTRIAL MEDIA

Put your brand
inside the conversation.

Reach businesses and professionals while they are exploring Queensland industrial capability, suppliers, regions and projects.

01 RELEVANT AUDIENCE
02 INDUSTRIAL CONTEXT
03 MULTI-PLACEMENT
04 QUEENSLAND FOCUS
THE VALUE OF CONTEXT

Not more eyeballs.
More relevant ones.

BBI advertising sits inside a platform where industrial capability is already the subject. That creates a more natural environment for business-to-business promotion than broad consumer media.

PROJECT & OPERATIONS Project managers · Engineers · Maintenance · Asset teams
COMMERCIAL & SUPPLY Procurement · Contractors · Suppliers · Business development
Industrial project and procurement team reviewing suppliers
AUDIENCE CONTEXT People working around projects, operations and supply chains.
MEDIA INVENTORY

Six ways to
build visibility.

Choose a single placement or combine several into a coordinated campaign.

Not sure where to start?
Industrial digital campaign across multiple devices
ONE PLATFORM MULTIPLE TOUCHPOINTS

Don't advertise
in just one place.

A campaign can connect business discovery with capability pages, regional research and project intelligence.

Business leaders analysing campaign performance
CAMPAIGN BUILDER

What do you
want to achieve?

Choose the commercial objective closest to your campaign. BBI will suggest a sensible starting direction.

RECOMMENDED DIRECTION BBI / CAMPAIGN FIT
01

Always-on brand presence

Build consistent visibility so your company stays familiar as users move between supplier research and project content.

CORE PLACEMENT Enhanced directory presence
SUPPORTING PLACEMENT Homepage or category exposure
MESSAGE FOCUS Capability + recognition
CAMPAIGN STYLE Always-on / recurring
Discuss this campaign
REGIONAL ADVERTISING

Own the markets
that matter to you.

Target your message around the Queensland regions where you already operate—or where you want to grow.

USE CASE Branch growth · service-area expansion · local capability positioning
Executive reviewing Queensland project intelligence
INDUSTRY INTELLIGENCE Advertising in project context.
PROJECT WATCH

Be visible beside
what industry follows.

Position your brand alongside Queensland project, investment and industry information rather than unrelated content.

Discuss Project Watch advertising
Industrial commercial team planning a campaign
FROM BRIEF TO CAMPAIGN Keep the process commercial and simple.
HOW IT WORKS

Brief.
Place.
Launch.

01
OBJECTIVE Tell us what you need to achieve.
02
CAMPAIGN FIT Select the most relevant BBI placements.
03
CREATIVE Provide your message, imagery and destination.
04
LAUNCH Campaign placements go live.
05
REVIEW Use available campaign information to plan what comes next.
Start the conversation
COMMERCIAL INTEGRITY

Advertising without compromising trust.

Advertising terms
01 Advertising ≠ verification

Advertising spend does not purchase BBI Verified status.

02 Promotion can be identified

Sponsored, featured or promoted material may be labelled accordingly.

03 Editorial stays separate

Advertising does not guarantee Project Watch coverage or favourable treatment.

ADVERTISING FAQ

Before you enquire.

A few answers to the questions advertisers are most likely to have.

Can a campaign use more than one part of BBI? +

Yes. Where suitable inventory is available, campaigns can combine directory visibility, homepage exposure, category or regional positioning and Project Watch advertising.

Can advertising target a region or service category? +

Regional or category-aligned promotion may be available depending on the relevant BBI page, campaign requirements and available inventory.

Does advertising guarantee leads or contracts? +

No. Advertising can increase visibility and create additional opportunities for discovery, but commercial outcomes cannot be guaranteed.

Can BBI help shape the campaign? +

BBI can discuss suitable placement structures and message formats. Advertisers remain responsible for approving and substantiating their claims.

Industrial business leader overlooking Queensland industry
ADVERTISE WITH BBI

Be remembered
when the opportunity arrives.

Tell BBI what your business does, who you want to reach and what commercial outcome matters.

ADVERTISING ENQUIRIES advertising@bbindex.com.au
Start an advertising conversation Use campaign builder